On May 15, Sunshine Non Woven Fabric Co., Ltd, Shiying Sexy Lingerie Co., Ltd, Quanzhou Dinghui Silicone Rubber Development Co., Ltd., Quanzhou Bond Telecom Co., Ltd, Quanzhou NEWSTAR (CHINA) INDUSTRIAL Co., Ltd, Quanzhou Epoch Traveling Goods Co., Ltd. and Quanzhou Leiyuan INDUSTRIAL Co., Ltd joint in Quanzhou Xinyuan ITC to attend the foreign trade business training.
With the development of network technology, the Internet has become more and more open, and many SNS sites have become not merely social networking places, but also commercial bases. Therefore, the understanding of the social networking site becomes more and more important. But, a lot of people are not familiar with foreign social networking sites, so this foreign trade business training is really a friend in need.
This training invited the famous foreign trade e-commerce senior consultant, Sun Mingming, to give us meticulous analysis about network marketing and its purposes. Mr. Sun explained Facebook, LinkedIn and other SNS sites' operation and maintenance in detail. Besides, he also arranged some specific group tasks for us to discuss and operate. The content Sun imparted is rich and specific. As Sun being humorous and energetic, everyone acted positively in this training.
Mr. Sun conducted the foreign trade training.
The main content of this training includes:
First, group tasks.
Discuss the following four questions.
1. What goals we want to achieve through the network marketing?
The main goal is to win customers, propaganda enterprise culture, and improve enterprise recognition.
2. What are the most important factors in network marketing?
Products, services and optimization.
3. What are the common ways for buyers to find suppliers? How is the proportion?
According to the statistical data, over 50% of buyers find suppliers through the search engine, 25% go directly to the supplier’s official website, 12% go to the industry web site and 11% through the B2B platform.
4. What are the effective ways to develop customers? What are those?
Search engine, industry nets, B2B website, the exhibition site, the exhibition scene, forums, etc.
Discuss in groups and share what we acknowledged.
Second, personalized website analysis.
Third, the customer development. The operation of LinkedIn. Put videos and images on LinkedIn page and synchronize with Twitter.
Fourth, increase customer trust. Register on Flicker and Youtube and note to add your enterprise links in pictures or videos. This can not only increase the linking out but also make your site easy to be included.
Fifth, personalized customer maintenance.
Sixth, the exhibition effect review. We shared experience in Canton Fair and Hong Kong exhibition to refine innovation parts of the exhibition and make an evaluation.
Mr. Sun also stressed that when we are registering SNS, be sure to complete our information. This can not only let other people know more about you, but trust you more.
Next we discussed the best network marketing ways to practice foreign trade.
1. Construct official marketing website;
2. The search engine marketing;
3. Industry site;
4. Overseas B2B platform;
5. SNS construction.
And we focused on official marketing website construction. At noon each company was required to do a careful analysis on our own website and write a website corrective report. The report analyzed based on 17 points, which are keywords, domain name, web design, original content, servers, response speed test, the browser test, in the station optimization, site map, the product description optimization, news, image optimization, video optimization, SNS construction, linking out layout, blog and the website traffic analysis. Then we sent reports to Mr. Sun to analyze. We analyzed our Sunshine nonwoven fabric site.
We benefited a lot from this training. We learned how to use the Internet, especially the social networking sites to find customers and establish contact with them and provide better service.